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Stan Barron Properties is a licensed Texas real estate broker
512.345-8585

Speeches and media coverage
Stan is sometimes invited, by his industry, to give presentations about how to market a home. He has made such presentations on behalf of the National Association of Realtors®, Prudential Realty, Keller Williams, etc.
ABC and NBC television have done reports on Barron's innovative methods and dubbed him the House Whisperer.

Bio of Stan Barron
Stan Barron is perhaps the only real estate agent in the country that has an advertising background. His primary mentor was the legendary David Ogilvy of the Madison Avenue ad agency, Ogilvy and Mather. Ogilvy’s clients have included corporations such as Mercedes-Benz, IBM, Dove and Hewlett-Packard. He also wrote tourism ads on behalf of France, Great Britain and Puerto Rico.
Several years ago Ogilvy was asked to name the four best print ads of all time. Of the four ads Ogilvy selected, one was written by Stan Barron (an ad for one of Barron's real estate clients).

In Barron’s own market of Austin, Texas, he is a Charter member of the Elite-25 (the top one percent of local agents) and a Charter Member of the Austin Luxury Network (the top-producing agents who sell luxury homes).

Articles
Barron has written a number of articles that deal with the topic of real estate marketing and advertising. For the trade publication of the National Association of Homebuilders, he wrote "What Is Branding And How Does It Apply To Homebuilding". For Design-Build Magazine, he wrote a long 'how-to' article titled, "What To Say In An Ad When It Is Time To Sell One House". Each article is available upon request.

Books
Barron has written two books for the industry called "How To Photograph Houses" and "How To Apply Madison Avenue Methods to Real Estate Advertising."

An iconic example of the marketing
Here is a typical example of how this marketing is different. A seller called and said his expensive house had already been listed twice and on the market for a year. The house had been shown almost 300 times, yet no offer ever came in. Barron asked what the objection was. The seller said he had been told a couple of times the back yard was too small. When Barron viewed the house for the first time he walked straight through so he could look at the yard. Barron opened the back door--and what a shock--you could reach out and touch the fence. There was NO yard at all. Barron used one ad and sold the house in sixteen days. The only important thing to know about the ad was the headline. It said, "Tempting buy in Tarrytown if you like the idea of no yard maintenance". The home was purchased by a senior citizen who said, "My grand kids live in the neighborhood, and I want to spend time with them. To me, the lack of a yard is the benefit".
The previous agents used a marketing message that told everything that was positively great about the house. Did either agent ever mention the lack of a back yard? Of course not, and when you do this you attract the wrong audience.
This single case demonstrates one of advertising's most important lessons. It is called positioning. Most real estate ads are too safe. About this strategy, marketing expert Al Ries said, "No one buys a Porsche and then bitches because it has just two seats". Good ads intentionally sacrifice the majority in exchange for making a strong connection with a small group that has a burning desire for exactly what is offered.

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